Targeted Digital Advertising that Really Works
Our digital campaigns are 50 to 100 times more targeted than television, 6 to 60 times more effective than other online ads and have an average click-through rate (CTR) 3.2 times higher than industry averages.
Captive Audience starts by advertisers selecting locations where target populations gather, places like: college campuses, hotels, trade shows, conventions, airports and military bases. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue. We do this by analyzing billions of pieces of data (transit, transactional, and offline data) through the IP algorithm, which determines the IP addresses.
out of home
Our audience-addressable advertising technology delivers ads based on the consumer’s actual attributes rather than using content or location as a proxy. Our backend mobile data systems anonymously map consumers’ mobile phones back to their households so that we can attach extensive offline data to
their phone ID. Based on this knowledge we can deliver audience-addressable ads to their mobile phone or out-of-home screens through our ad inventory partner networks whenever the phone pops up on our radar.
Digital New Movers allows you to target people who are moving or have just moved into their new home with online banner and video ads, in almost real time on their laptop, smartphone, and tablet devices.
We take anonymous site visitors’ IP addresses, run them through our ”reverse append” algorithm, and determining their physical home or office address. So in this case, we take the unknown site visitor IP address, find their physical address, and
now the advertiser can send them targeted direct mail pieces, through one of MoveWorth's select direct mail partners.
Why use IP Targeting in your marketing campaign?
Digital delivery enables us to provide a much higher frequency (50x-90x) than direct mail, TV, radio, and print.
We are able to answer the three biggest challenges in marketing/advertising campaigns:
1. Standing Out: Targeting with creative display and video ads
2. Connecting: Micro-Targeting to your exact profiled prospective customers
3. 24-hr prospecting: Targeting prospects online throughout the day on their time
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